10 Strategies to Drive Mobile App Adoption 2023

 

10 Strategies to Drive Mobile App Adoption

Here are our top strategies to boost your app's mobile usage.

Know Your Audience

It isn't possible to be all things to all people every time, therefore you have to know who you're trying to reach out to.

According to Kent McDonald says, "Are you intending to target a small audience with an aforementioned level of familiarity with top software development firms technology? Or will you attempt to appeal to a wider audience? In general, it is best to target the smaller group initially, and then spread beyond that."

This involves identifying and targeting those who are early adopters and innovators who will be your product's champions and aid in spreading good word-of-mouth. They might have tried the free version of your product prior to moving up to a premium tier or inviting others to join. They might talk about your product and promote it on social media or have attended webinars and other events related to marketing. You could reward them with rewards such as VIP membership or early access to rollouts such as freebies, discounts and promotions, gift cards or social media shout-outs.

Know the User Experience

Once you've identified who your customers are, it is important to understand what they're looking for.

Relevance and usability are the primary drivers behind downloading apps, so make sure to conduct stories-based interviews to learn about the user's issues prior to launching new features or apps. This will help prevent rollouts similar to the brightly lit screen of Audible, which needed to be changed after the  top software development companies in the world realized that a lot of users were listening to Audible while driving in the dark.

"Ask potential users and potential customers to talk you through how they tackle the challenge your app addresses," Kent McDonald. "Have them tell an account of the way they've tackled it and not ask them to show the future what they believe they'll do, but instead ask what they're doing today. Consider what the positive and negative aspects of that are. Design something that reflects the positive and eliminates the problem."

You can also design user journey maps that show the way users engage with the product at every step.

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Offer Free Trial

Risk is not a favorite, which is why free trials are a vital component of b2b app development agencies onboarding. The success of a trial could be the difference between customers transitioning from evaluation to adoption and a decision to buy, which is why it's crucial to offer individualized support throughout the trial. For example, by sending automated welcome messages, as well as helpful strategies to get maximum value from your trial; A dedicated person to provide assistance and regularly scheduled check-ins for technical assistance as well as personalized training sessions.

Nail Onboarding

Smooth out and flatten the Adoption curve for SaaS from mobile app software company by making it easy for new users to understand the app's advantages and capabilities. Make use of onboarding tools such as Stony to build an easy onboarding experience that combines data from users with the users' actions in real time to assist users on individual pathways toward success.

For instance:

• Interactive, contextual walkthroughs of the product provide quick explanations of the features and examples of use. Inform users of what each feature can do for them and also trigger walkthroughs that are based on the different user segments that interact with the application.
• Utilize context-based nudging to offer relevant content. You can also bring elements to the attention of users based on what they're trying to accomplish. In addition to the previous and current activities, you can also make nudges based on external factors such as the time of day, location, etc.
• Make use of the in-app survey to collect intent data and discover what users are looking to accomplish. After that, you can direct users to relevant content based on the responses they give.
  
  

Offer Personalized, Self-Service Support

Once they are onboard to the app, you can reduce churn by providing an interactive, in-app help system so users can assist themselves and solve issues without having to leave the application.

In the event that you've got varied customers, b2b app development agencies to build interactive knowledge bases in your app, which adapt to the different types of user types. This allows more knowledgeable or tech-savvy users to skip over and get only the most relevant information. Be sure to put interactive guides in the areas where troubleshooting might be needed with this Stony widget.

Cater to all types of learning by providing a range of different types of content, from infographics and videos to short infographics and written content, which assists with accessibility.

Make sure you offer version-specific, adaptive help since features might not be identical on all platforms.

With Stony, all content you make for your site is instantly accessible across different platforms, meaning you don't have to design it for each application, which can save time and money.

Utilize Feedback and User Data

Make use of NPS surveys, Contact forms, forms for contact, or comment sections for user feedback. Review user feedback, metrics and KPIs to enhance the user experience, make features more user-centric and remove features that aren't performing.

With top software development companies in the world you can monitor user paths through your help manuals to track how many people choose a particular route, as well as the websites they use and when they take off in order to see the things that are working and what are not.

Conduct surveys with your customers to gather the information that you can use to improve features and improve the customer experience. 

Segment and the Target Users

Drive feature adoption by using user data to determine users who may benefit from increased usage of the app or onboarding for new features.

Offline, conduct story-based interviews to learn the reason and why users utilize particular features. If they're experiencing issues look into additional features they could benefit from and push them to use these features.

In-app, utilize Stony Insights to categorize users based on demographics, languages and app version, as well as time since download, etc. This lets you provide personalized to the user's needs and provide UX. Based on what criteria a user is able to meet, you can provide them with highly customized experiences to increase the likelihood of them interacting when they click or arrive on the right website.

For instance:

• Hotspots and tip prompt bring attention to untapped capabilities.
• Contextual includes changes or nudges based on the user's behavior and preferences.

Additionally, you can make use of the push notification feature in conjunction with personal Stony experiences to accelerate the development of features in context. If a user clicks on an alert, mobile app software company they are transported to the application and will receive a "welcome back" message and an overview of the new features. Monitor user activity and send out notifications according to specific actions of users so that notifications are never out of place.

Develop "Aha!" Moments

Make "reward" messages from from top software development firms that pop up whenever a user reaches certain milestones and sees the worth of the product. For Facebook, this could occur when someone is connected to X other users. For Uber, the goal is to achieve a number of five-star ratings. Whatever the case, positive reinforcement such as this helps to increase retention.

To identify the moment that made you aha! Requires the ability to visualize the flow of user behavior. What are the experiences that returning users have in a way that first-time users do not? It is possible to highlight these by making use of Stony checklists to start tours and guides. You can also send users to various pages and let them check off their top Aha moments.

Stoney's checklists without code allow users to develop customized plans to ensure user satisfaction.

Make use of the right Communications Channels.

It's pointless putting time and effort into implementing the most innovative new feature if the users aren't aware of it. Increase awareness by releasing announcements on the appropriate channels of communication. The ability to identify them is about knowing your audience and how they interact with your company's brand.

If you are primarily communicating via apps, make use of Stony to send out messages to notify users of new features. In the event that your email newsletters, as well as social media, serve as your customer's most preferred channels, make sure to announce the new feature there too.

Make use of Stonly's targeting feature to customize announcements regarding updates to the most suitable users Based on the plan, the features used as well as other features.

Requests for Contextual Permissions

Make use of Stony prompts to make timely and in-context permissions request so that users know exactly why your app requests access to their phone's data locations, files, or location. Making access requests more contextual can help overcome resistance, stop loss of data, and help set the app out from other apps.

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