ICO Marketing Strategies For Blockchain Startups


 
The initial coin offering (ICO) is a great and simple way to raise funds for the creation of a digital business through top software development companies in the world. It's simple and clear initially, which is why in the years prior to 2017-2018, the norm of launching ICOs was near without marketing assistance. In the boom of 2018 however, ICOs were criticized because of fraudulent projects. Is ICO dead now? Absolutely not, ICO is more alive and more well-known than ever, if you have the correct ICO plan of marketing. Startups have raised $4 billion via ICOs in 2017, and from early 2017 until mid-2018, the amount of money raised topped $17.8B. After the lowest point at the year's end, ICOs recovered in 2019 and surpassed $14 billion. In 2021, $21 billion was raised via the ICOs.

Today, we cannot talk of an effective ICO without having an ICO Marketing Strategy. The goal is to formulate an industry-driven ICO marketing strategy from top custom software development companies that generates demand. In light of the trend of the year 2018, the marketing of an ICO is essential for investors to be convinced of the truth of an ICO. The first thing to consider is content marketing since more than 80 percent of companies think it is the best strategy to advertise their business.

Affiliate Marketing and Influencer Marketing

Affiliate marketing greatly increases the chance to draw investors, however, it is paid for. An affiliate marketing program is a form of reward program for partners. Affiliates boost lead generation and draw investors in general. They may receive their earnings in tokens.

People who are influential, and involved with the marketing of your ICO will increase the number of people who participate at a cost to users. They also boost the trustworthiness of the project, as well as the conversion rate due to the increase in subscriptions and registrations. Influencers and top software development firms are regarded as key factors in making an ICO stand out from other projects.

ICO Content Marketing



It's content crypto marketing, which provides the most extensive coverage of the market that ranges from beginners to veteran investors with an interest in massive investment. There is a variety of content that can effectively reach all of the target audiences which includes:

1. Blog

Blogs can help to generate organic traffic and increases the amount of time users spend on the custom software development services website. This type of content can significantly increase the number of visitors and conversion rates. Blogs play a significant role in the field of cryptocurrency marketing since it draws the interest of the cryptocurrency community and aid in the development of a commitment to the cryptocurrency project. The best method is to make blogs that are updated several times every month. The blog posts should be linked to significant events in the world of digital currencies in relation to your business. In addition, your articles should be able to tell the most unique and original stories about your brand. Blog articles are also effective in being shared on social media platforms such as Medium or Steemit. Effective blog posts should contain external and internal hyperlinks as well as SEO (popular keywords) as well as videos. Blog updates regularly can have the greatest impact.

More Read About Pre ICO Marketing Tips For Blockchain Startups

2. Explainer videos

Over 90% of businesses that use explainer videos find them to be the most effective method of promoting their brand. Utilizing these landing page explainer videos increase conversion rates by nearly 80 percent. Explainer videos are available as PowerPoint slideshows, presentations, animated films, illustrations videos as well as interviews with team leaders.

3. SEO Content

If you want your high-quality content to be able to reach your intended public, you must optimize it to improve rankings on search engines. SEO, also known as search engine optimization is not an artificial technique that uses keywords in various varieties. There are simple and trustworthy methods of SEO, the most effective are regular site updates; the use of high-quality images; and using popular keywords in key places in text, such as meta descriptions, headings, and text alternatives to images.

Blockchain Marketing Strategy

Digital transformation and blockchain have made a huge difference around the globe, and this includes the use of this technology in marketing and advertising using cryptocurrency. With the blockchain, transactions can be monitored with great detail. This allows you to evaluate the ROI of investment into marketing. If you decide to employ blockchain-based marketing to promote your ICO It will provide these benefits:

  1. the necessity for intermediaries is removed;
  2. its credibility as an ICO grows;
  3. the security of users is enhanced;
  4. It helps in creating the ability to create decentralized applications for your project.

Eliminate intermediaries

It's about removing costly middlemen such as Google or Facebook which track the performance of marketing. Top software development firms Blockchains don't require an additional third party. By using the blockchain-friendly browser Brave you can block unwanted web traffic. An uncentralized system AdEx which stands for the advertising exchange is an area where publishers and advertisers get together to negotiate contracts. ClearCoin runs campaigns on the blockchain and facilitates transactions between publishers and advertisers.

Growing confidence

Blockchain gives transparency and accessibility to immutable information, which will improve the trustworthiness of cryptocurrency in the eyes of users and investors.

User Privacy

Blockchain users are the ones who control access to their personal information. In order to do this, blockchain solutions like secure messaging, file-sharing KeyBase, and the decentralized identity service Serto can be utilized. Your customers will have greater trust in your business in the event that they are confident that their personal information will not be stored on a central server.

DApps

Decentralized applications offer a different approach to traditional apps. You can develop apps through top software development companies in the world that allow users to use the app without having to be controlled by a third party. A lot of users are drawn by this chance because of this you'll receive more investment.

Blockchain-based marketing tools

To gauge the level of interaction with an audience To measure the level of interaction with the audience, specific tools are employed, i.e. platforms and applications as part of digital marketing using crypto. The exact information on the interconnection can help you organize constructive feedback (exacerbating feedback) and to provide efficient agile-style marketing at a minimal cost. In assessing the effectiveness of your marketing it is crucial not just to select the appropriate measurement tool, but also to decide on the type of data you want to gather. A successful ICO marketing needs a collection of tools for tracking advertisements online, influencer marketing, and affiliate marketing as well as a loyalty program.

Advertising

The Rebel AI and tribes blockchain platforms make it simple to track advertisements and avoid fraudulent traffic, unwelcome visitors, and scams.

E-commerce

Blockchain-based marketplaces such as Bezop and OpenBazaar offer e-commerce and useful features such as protecting customers' privacy and ensuring the authenticity of goods, and more.

Influencer marketing and Affiliate marketing

Through blockchain a custom software development services platforms such as RefToken as well as Coupit, you can verify the reliability and integrity of affiliate marketing using crypto. If you are using the smart contract when you work with influential people this will simplify your interactions. To track this monitoring, tracking systems from social media platforms such as Patron as well as Social media. market platforms are utilized.

Programs to reward loyalty

The inefficiency of loyalty programs can be attributed to the fact that people don't have enough time to keep track of and fully benefit from the benefits of these programs on time. There are platforms such as Loyalcoin and KeyoCoin which permit users to restore points and then exchange them within the network.

No plan - no launch!

ICO marketing strategies and tactics are created and put into place prior to the launch of ICO. If there is no marketing strategy, it's difficult to ensure a successful launch. In addition, after a failed launch, the concept can be questioned.

The ICO marketing plan is a complement to the technical execution of the ICO to ensure that your concept is a reliable source for substantial earnings. It is the plan for marketing that assists in convincing prospective investors that they can make money through investing in your idea. With a properly-planned marketing strategy including content marketing, and tested strategies to increase organic traffic using low PPC and blockchain-based marketing tools, you'll strive to connect with your audience of choice and ensure that your launch is successful.

More Read About Block In Blockchain: A Brief Overview

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