How Augmented Reality Makes Advertising Interactive

 Augmented Reality (AR) is already a buzzword in top software development companies in the world.. It's hard to find a person who has yet to be aware of Pokemon GO, a bestselling AR game for mobile devices played by millions of players across the globe which is developed by top custom software development companies.

But AR isn't just about games. It is much more than entertainment and gaming. AR is a game changer across various industries, including healthcare and education, to construction. Today, AR has landed on advertising like top software development firms, and it's set to transform how the digital advertising market operates.

AR creates interactive advertising, which allows marketers and advertisers to communicate with customers in entirely different ways. A lot of custom software development services have already taken advantage of this revolutionary technology from top software development companies in the world. If you need clarification on whether it's something you should go for, you need to know the benefits of AR-based advertising and how to apply the technology of top custom software development companies in your everyday world.

Reasons to Adopt Augmented Reality in Advertising

The world of today is a digital one. According to a study published by We Are Social, nearly 4.5 billion internet users worldwide are active. It's a lot of work to be done by marketers and advertisers. There's a reason why the market for digital ads is flourishing. The amount spent on digital ads is anticipated to rise by 283 billion dollars in 2018 to $517 billion by 2023.

While augmented reality-based ads are seen mainly by early adopters to date, they'll be more widely used shortly as the number of AR users increases. Statista predicts that the market for AR worldwide will rise from 3.5 billion last year to nearly 200 billion by 2025.

There are various reasons to believe that the future of advertising is attributed to AR ads from the top software development firm. Let's look at them.

Reason #1: Emotional Connection

Augmented reality advertisements are immersive, meaning they assist marketers in making an emotional connection with their clients. Unlike banners and images, AR ads are interactive and real-life: customers can interact.

Imagine the example of an attractive billboard that advertises an upcoming film. Imagine what AR can perform: pedestrians can point their phones at the billboard and view the trailer play on smartphones screens. Which strategies (a billboard or an AR advertisement) are more likely to draw more attention? The majority of consumers will certainly prefer an AR advertisement.

Coca-Cola and the World Wide Fund implemented the strategy for the Arctic Home Campaign. The campaign aimed at protecting Polar bears and their natural habitat and featured an event that was augmented with reality at the Science Museum in London. Visitors could interact with animals that were virtual in their natural surroundings. This event was a great way to help the Coca-Cola company create emotional connections between the people they serve and the brand
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Reason #2: Money-Saving Advertising

While digital ads are becoming increasingly popular, conventional print advertisements are still relevant. Numerous magazines feature catchy photos featuring a variety of services and goods. But, advertising in the most popular print magazines can be costly.

Augmented reality advertising is typically less expensive and more immersive than print ads. However, the cost of an AR advertisement varies based on the quality of the ad: a basic AR advertisement can cost as low as $5,000 for development. In contrast, a more sophisticated AR campaign featuring striking graphics can cost 100,000.

Two main kinds of augmented reality are marker-based and location-based. AR advertisements can be created using either.

• Marker-based AR advertisements require markers (i.e., an image target) which users scan using their smartphones cameras to make virtual content come to life.
• Location-based AR ads don't require a marker (so there's no requirement for prints). They overlay content according to the user's location (with GPS).
  
  

Launching an AR advertising campaign is typically more affordable than putting ads in print in a top print magazine. Additionally, it is possible to use the same AR software can be utilized to run a variety of campaigns.

>>> More Read About Evolution of Augmented Reality in Print Advertising <<<

Reason #3: Boosting Sales

Augmented reality advertisements are just one method of advertising services or products. AR provides other options for advertisers and marketers to boost sales volume through Virtual try-on.

Imagine seeing a standard advertisement for sunglasses, for instance. Beautiful images show the spectacles; however, how can you guarantee that they'll work for your needs? It's not a problem when augmented reality technology is employed, as you can virtually try on several lenses and pick those you like the most.

Unsurprisingly, consumers can try out various things using AR, such as clothes, shoe jewelry, watches, and much more. This makes AR advertisements a potent device to increase sales and revenues.

Augmented Reality in Advertising: Use Cases

Augmented reality advertisements have yet to be widespread, as AR technology from top software development companies in the world is still taking its first steps, and only early adopters have begun using the technology from the top custom software development companies. However, any innovation needs time to mature and become widely accepted.

We've compiled a list of applications for augmented reality advertising so that you be aware of the unique experiences AR offers.

#1: IKEA AR Advertising Campaign

IKEA, the renowned furniture shop, was among the first adopters of advertising using augmented reality back in 2013 when it launched the iOS AR mobile app that displayed virtual models of furniture from the top software development firms in its catalog for 2014.

Customers place a printed catalog of the furniture they want on the ground and scan it using their smartphones or tablet cameras to view the virtual table. Customers can determine if a particular piece of furniture could be used in their living spaces and which color would work best for them—AR-enabled the company to draw attention to customers and boost sales.

IKEA has been building exciting new AR application with custom software development services based on Apple's ARKit program.

#2: Pepsi Bus Shelter AR Ad

Bus shelters are frequently used to promote advertising. However, Augmented reality can transform an ordinary bus shelter sign into a memorable and enjoyable experience. This is the case with Pepsi has done with their Pepsi Max AR marketing campaign.

A camera and a screen were set up in standard London Bus shelters to project virtual models over an actual camera view.

Similar technology promotes everything from a fizzy drink to a brand-new film.

#3: Toys "R" Us Campaign for Children

Brick-and-mortar stores struggle to compete with online stores in the present. Augmented reality may keep them afloat due to its awe-inspiring immersive experiences.

Toys "R" Us launched an excellent AR advertising campaign to celebrate Easter. It was dubbed the Virtual Easter Egg Hunt, and children were invited to use tablets to follow the virtual Easter bunnies as they hunted for eggs. Easter eggs vouchers were to be used for natural toys at the retail store.

AR assisted Toys "R" Us create an incredible advertising campaign that attracted many visitors.

Challenges in the Path of Augmented Reality Advertising

Although AR could significantly alter the advertising industry, many obstacles lie in the way of this revolutionary technology top software development companies in the world.. Let's look at the most important.

Challenge #1: Need for a Mobile Application

At present, AR has been working primarily via specific AR mobile apps. This is the issue: to immerse themselves in AR's world fully, AR users need to search for a mobile app on the Apple App Store or the Google Play Store and install it. This process takes time, and, in addition, the majority of users would likely have to install several AR applications on their phones to be able to experience various AR experiences. Therefore, most users aren't interested in it and would prefer to avoid utilizing AR apps in the first place.

The solution to this issue is being developed, but. Blippar is an eminent AR service provider working on a new media format known as augmented reality digital positioning (ARDP). ARDP doesn't require an AR application. Instead, advertisers can utilize ARDP to make AR advertisements using smartphones or computer cameras. With ARDP, the user can tap on a rich media advertisement (a banner, for instance) and then activate AR.

Challenge #2: Hardware Limitations

Would you instead play an online game with realistic graphics or bad graphics? If you prefer something other than classic games and prefer superior pictures. A similar is true for AR.

The average user will not appreciate an AR application with low-quality graphics. However, smart glasses and smartphones are different from desktops in graphics power. Mobile devices require hardware that can produce quality graphics.

Fortunately, the processing capacity of mobile devices has been ever-increasing, and today's smartphones can create incredibly sophisticated AR.

High Time to Jump on the AR Advertising Bandwagon

Augmented reality advertising gives marketers an advantage over their competitors, as the technology of top custom software development companies makes advertisements more engaging, interactive, and effective. It is evident that many businesses have already adopted this cutting-edge technology, and many more are likely to follow.

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