ASOS Usage and Revenue Statistics, and How to Develop an ASOS-Like App


 
The initial idea was to create an online marketplace for items that were telecast on TV and tv, hence the name 'AsSeenOnScreen". ASOS changed in the late 2000s into an online store selling various kinds of clothing. It was among the many online-only retailers in 2000, designed to cut costs by not having a physical presence.

In 2010 ASOS expanded its reach beyond the UK to numerous European European markets. The company also introduced Marketplace, which has become one of the biggest marketplaces for vintage and streetwear in the UK.

Despite expanding its European as well as North American expansion, 42 percent of ASOS sales in 2021 were in the UK. ASOS is among the top ten clothing retailers in the United Kingdom. It has seen rapid growth due to its acquisition by Arcadia Group, which owned the Topman, Topshop, and Miss Selfridges brands.

ASOS has gone through different phases of fashion-related online marketing. At the beginning of 2010, ASOS said that 10 percent of its sales could be directly attributable to marketing via email. However, this is shifting to social platforms in the middle of 2010, with ASOS investing heavily in Instagram and TikTok.

The majority of transactions are now made through its app. It was among the initial major retail stores in the UK to provide buy now pay later, buy now customers.

We've gathered information and stats on ASOS. Check out the following article to find out more.

ASOS key statistics

  • ASOS generated PS3.91 billion in revenue in 2021. This is a 19% rise year-on-year
  • It reported PS190 million in operating profits and beat 2020 numbers.
  • Twenty-six million customers are currently active on ASOS. The majority of them reside in the UK.
  • The year 2021 saw 95.2 million customers place orders on ASOS.

ASOS overview

ASOS revenue

ASOS produced PS3.91 billion in revenue in 2021. This was a 19% growth over 2020.

ASOS annual revenue from 2012 until 2021 (ISBN)


ASOS profit

ASOS has been profitable each year since 2016. Apart from a decline during 2019 because of IT warehouse problems, it has been growing yearly.

ASOS annual operating income of 2016 through 2021 (Pimm)



ASOS users

More than 25 million are regular users of ASOS around 40% of them reside in the UK.

ASOS annual users from 2016 through 2021 (mm)


ASOS orders

95.2 million products were purchased through ASOS in 2021. This is an 18% growth year-on-year.


ASOS annual orders received from 2016 until 2021 (mm)



ASOS the average value of a basket

ASOS has changed its methodology about the average basket value for 2021. This is the reason behind the decline to close to 50% of what it was in 2020.

ASOS Annual average value of baskets (PS)


ASOS brands

ASOS has altered how it operates on its platform over the last five years by acquiring more high-street retailers and creating its labels.

ASOS brand names on the platform from 2016 until 2021.


How do you create an app similar to ASOS?

In the world of apparel and accessories, there is a lot of competition to grab the customers' interest. In these competitive areas, the customer is king and has myriad choices. To be different from the rest, trying something new or creating something that will draw customers to your site is essential. British fashion retailer ASOS has been doing this and successfully expanding across all continents.

You can still compete with brands like ASOS. On the contrary, if you have the goods that people love and you sell them correctly, it is possible to prevent you from becoming a market-leading company. Today, you can create a mobile-friendly app using our easy-to-use app builder Swipecart and be competitive with companies like ASOS and Amazon. In this video, we'll build the ASOS app to show how simple it is to make your mobile application.

With the aid of Drag-and-Drop App Builder Swipecart, You can build an e-commerce application that rivals Amazon or ASOS. ASOS as well as Amazon.

The steps to create an app that is similar to ASOS

To do that, Swipecart requires you to already have a Shopify or WordPress website. To begin, install Swipecart via Shopify's app store, the App store for Shopify, and the WordPress plugin center.

After installation, turn on Swipecart and sign-up.

Once you are on your Swipecart dashboard, click the tab called 'Layout' in the right menu.

If we're building a brand new app from scratch select the option to create a layout.


A pop-up will appear to identify the app. Let's give the app the name ASOS.


You'll then be asked to select an option. Swipe card allows you to choose from the pre-made layouts, or build one entirely from scratch. Since we're developing a new app, simply click the 'Blank Layout'.


You'll be directed to The ASOS design dashboard. This is where we begin making the app by changing the theme of the app's Theme Settings.

Theme Settings

Here, you can alter the appearance and feel of your application.

  • Setting up the app bar Settings for App bar in HTML0 In this section, you can control which features you want to add to the bar of your app with another branding that is the same wherever you use the app.
  • Additionally, there are other options to choose from pre-designed template designs to create the left-hand menu, bottom bar, profile page, and input design.

Theme style settings - This is where you can modify and manage the app's icons for loading, the fonts, and the colors of the whole application. 


Designing the homepage

After you're happy and are done with the themes, you can begin designing your application using drag-and-drop widgets available on your homepage.

In this article, we'll demonstrate how to design pages and then add elements to the app to create an app like ASOS.

  • Add pages to the app. In the ASOS dashboard, click on the tab 'Home. You can click the option to add a page to the left. Enter the name of the page in the pop-up that appears. After that, click 'Submit.
  • In this application, we'll design three additional pages on top of the main page: Categories, New In, and For You.

Single Banner This way feature, you can draw your viewers' attention to one item - this could be an item, a collection, or something else.

Select "Single banner" on the library of widgets dropdown menu and choose a banner design that meets your requirements. Then, upload it to the home page of the draft app.

You then have the option to add the item image, collection, page, or hyperlinks using the "Add/Edit Content" option. 

After that, you can customize the design and layout of your Banner by selecting "Edit Style"
 

Product Grid If you want to display your products, this widget will be perfect for you. First, choose a grid for your product by using the dropdown menu for the widget libraries menu, and select a grid style that meets your requirements.

Drop it onto your home page layout draft. 

Always make use of the Add/Edit Content option to include products in the grid. Once you're done, modify the widget's layout using the Edit Style option.


In addition, you can incorporate other widgets, such as Banner Grid, Banner Slider, Carousel Banners, Collection Grid, Collection Slider, Product List, Product Slider, Search, and Timer.

Here's how the final ASOS app could look.

Custom software development / Mobile App Development is important because it helps meet unique requirements at a cost competitive with purchasing, maintaining, and modifying commercial software.

If you are looking for top custom software development companies who develop your dream app like ASOS just visit Distinguished.


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