10 Steps to Mobile App Launch
10 Steps to Mobile App Launch
In the same way, "If you build it, they will come" does not apply to the mobile launch of applications.
The well-known phrase from Field of Dreams The favourite line from Field of Dreams is a perfect example of the many app developers who must face their own "insanity" of mobile marketing. They invest all their energy and time into creating a top-quality app. Then, when the time is right to go live, they need clarification and think that submitting their app to the app store is equivalent to the launch of an app. As they wait for downloads to start, they'll need time to see the nonsense of this belief. While they were in the middle of 4.5MM different apps and games, the app needed to be evaluated.
Based on the results of the findings of a Survey carried out by InMobi, app developers are facing the most significant issue today isn't design or development. It's marketing.
The issue? With marketing, even the most powerful software can attract customers and facilitate the discovery process.
The most attractive feature? You don't need a big budget or a special marketing team to market your app.
It doesn't matter if you're focused only on marketing or a marketer/developer who's an expert in all areas. We've created 30 actions you need to take now to get the most value from your mobile launch and ensure your app is set to succeed in the years ahead. These steps are designed to fit even the lowest budget. They can assist in acquiring new customers and every aspect of validation testing retention, engagement, referrals, and revenue.
The 30 steps in the following into launch or pre-launch and post-launch. The checklist could be modified to meet the specific needs of your company. For example, if your application is in its infancy, it is best to spread your pre-launch advertising over six months to ensure that your app is in good shape for launch. If, for instance, you're planning to release your app to stores this week, you could reduce the most critical aspects of your pre-launch in one week and add the remaining elements to your post-launch strategy.
When planning your mobile marketing launch, take a look at any other steps you can take to begin to start the mobile marketing process. We'd love to hear your suggestions to include in this list by commenting below.
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10 Steps to a Successful Mobile App Launch
Three Months Before Launch: Lay the Groundwork
- IDENTIFY TARGET AUDIENCE AND VALUE PROPOSITION
Marketing applications at their core. The first step in any go-to-market strategy is to develop a powerful positioning statement.
- Who do you want to target for the app?
- What are the advantages your target audience will receive out of your program?
- What is the difference between your app and its competitors? Over the other apps to provide this advantage?
The answers you provide on these issues will affect the other elements of the application's marketing. To establish a consistent picture for your business, every of your marketing activities should reinforce and convey an identical message.
- REGISTER YOUR DOMAIN AND CREATE A LANDING PAGE
It's time to put your app's effectiveness and put it to the test. Create a domain registration and create your landing page with your app's title and description, as well as a sign-up form for visitors to sign-up to receive email notifications about the progress of your app. Pages for landing pages can be designed for no cost and with little effort by using programs such as Squarespace as well as Wix.
After your landing page has been created Once you have it in place, you can start taking customers, offer the preview of your app to those who are early adopters, and then press and connect it to Analytics tools or A/B testing tools to test different versions of your approach to messaging.
If you're interested in integrating Analytics into your website, Squarespace is well-equipped to evaluate A/B testing, and Wix has a range of plug-ins that can be used to help you accomplish this. Additionally, third-party apps, such as Google Analytics or Optimizely, can be integrated into a wide range of websites.
If you're not familiar with A/B testing, Optimizely has a helpful guide to improve landing pages.
This is the ideal moment to increase your visibility online. Start by selecting the most well-known social media platforms that are popular with your target audience of customers. If your target audience is determined by age, for example, you could consider advertising using the top sites for your ideal age range. Sprout Social has an extensive guide to demographic information of the most popular social media platforms for 2020.
Once you've identified your ideal market, create an account and start sharing or posting posts related to the app, which will soon be launched to build an audience.
If you're happy with your messaging strategy, which is based on the initial landing page and social comment, Then it's time to convert the message into a format that can be easily digested by the press early. In the case of a lot of publishing firms, this will involve creating an advertisement video.
Promo videos for apps can elevate your marketing to its top level by bringing your message to life. They can be embedded into your social posts, your landing pages or even your products page to boost conversion rates up to 80 per cent...
An ideal promo video should be 30 minutes to 3 minutes long. It clearly outlines your primary benefits and showcases your application in action or the mockup of the upcoming app.
Need help getting started? Our team from Apptamin help you to ease the burden off of creating an outstanding video demo of your app.
From message boards to subreddits as well as blogs, You'll find your most active online communities that are within your area of specialization. Look on Google to look through a selection of these communities and join in the discussion.
Being a member of such communities can be a great method to conduct market research (What is your market discuss? What are their needs? ). Mention your app in any relevant discussions and research possible promotions and affiliate programs in the local community. Check the rules and regulations of the community and steer free of any obvious advertising that may cause harm to your app as well as yours.
Once you've identified your favourite communities, Keep an eye on influential personalities whose content is shared in these communities. For instance, do you know if there are any bloggers or journalists who continue to appear? Are there news sites that provide similar coverage to yours?
Make a list of influential people in your field that might have an interest in writing about your application. Then, follow them on Twitter. Start conversations about the tweet they have recently posted to establish a relationship before making a suggestion to them.
Suppose you're able to include at least one person from your App Store or Google Play editorial teams in your list of influential people. They will feature your application on the front pages of each app store and in lists like "Staff Picks" or "Editor's Choice." If you have a positive relationship in common with any of these individuals, you are more likely that you will be considered to be included in the future.
There's nothing more annoying than notifying your entire list of sign-ups and press groups that your app will launch soon but then having it stopped because of the app store's refusal. You can make sure that your application launches without a hitch mobile launch of your app by examining the guidelines for submission to apps (s) to the point at which you're planning to submit the app to go.
In order to make your job easier and less stressful, we've made the following resources available to assist you in submitting your application to the three most popular apps:
- Apple App Store Review Guidelines
- Common Reasons for Apple App Store Rejections
- Understanding the Google Play Publishing Process
- DEFINE SUCCESS METRICS FOR YOUR APP
What are the most important factors that make mobile app development? What is the minimum number of downloaded? Five-star ratings? A significant amount of income per user? Whatever you're searching for, spend some time creating an evaluation framework for your app. Determine which metrics are the most crucial and what you can do to measure and increase the number of them.
From monetization and loyalty, you're looking for a measurement that you're interested in, and it's likely that we've discussed the topic in our articles. Check out our library of tools for resources that provide gratis to a wide range of popular mobile measurement metrics for marketing.
Before you are able to begin to launch your app, it is necessary to run a short test in beta to eliminate any problems that might be encountered in a real-world controlled environment. When you first begin, however, it is essential to create a way of communicating between yourself and the people who will be the beta test participants. They will be able to share any problems they face and also share any concerns or questions they might have about your application.
To achieve the greatest outcomes, A feedback loop has to be created inside the application without making users close the app in order to check their email or provide you with the number. There are a variety of in-app options to choose from. We recommend using the in-app messaging feature or a market survey.
The more data and information you collect through the preferred feedback channel, the more efficiently your application will appear in the event of a launch, so be sure to promote proactive communication with your customers while making it easy for customers to use their feedback tools.
Because these tools are likely to remain useful for quite a while after the date of release, as you'll find in the next checklist, we'd suggest investing early in software that will fulfil your requirements as well as those of your customers' needs.
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With feedback loops set, it's time to make your beta version, which is close to the final version of your application that's available to only a select number of people.
The aim of an alpha test is to discover any issues that may arise in the weeks leading up to the expected launch. In the majority of apps, this beta test (sometimes followed by testing alpha in the earlier stages of development) is the first time that anyone not affiliated with the developers has access to the app and is the first chance to obtain market confirmation. This gives you a chance to seek feedback from users regarding the app's quality and provide a seamless experience when you release your app to the public.
Every Apple and Google recommends beta testing, and they have created them to be easy to carry out using step-by-step directions to complete the procedure:
- TestFlight Beta Testing in the App Store
- Setting Up Alpha/Beta Tests in Google Play
Beyond Launch
If we think about a mobile release of an application, it is only one point in time, the moment that your app is featured on the app store. But what actually happens is mobile advertising for mobile apps can be a continual series of significant events. So, the launch is not a single time, as it is more of a constant process of altering your app to meet the demands of all users.
If you take these 30 steps, then you'll be on the right track to be up and running. You've done the bulk of the work over the next six months. But there's still work that must be done. Make sure you keep your customers on edge, collect data, conduct tests, and build upon the momentum you've established until now.
If you're on this journey and are looking for a solution, we recommend you check out our library of resources we have whitepapers, free guides and case studies that cover every aspect of mobile marketing requirements starting from the concept stage to the administration of the products.
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